Do you want Public Relations, or Publicity?

Seth has made an excellent distinction about the difference between PR & Publicity. A publicity firm will tell you stories of how they got a client ink. A PR firm will talk about storytelling and being remarkable and spreading the word. They might even suggest you don’t bother getting ink or issuing press releases. I have seen [...]

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Your company, your brand & your sales

Marty Neumeier’s “The Designful Company” speaks the Truth. There are so many companies that fail because their culture does not allow for innovation -and that’s frustrating for everyone who wants the company to succeed.  So why do so few companies encourage innovation? Fear of success, and fear of failure. Why experience small failures or wild successes [...]

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The inspiring story of failure.

If you’re an entrepreneur, business person going through a rough time right now, do yourself a favor and watch this video. It will remind you that success follows lessons learned from failure.

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Social Media Marketing Industry Report

A fantastic new resource has been released by Michael Stelzner at Whitepapersource.com. Their goal is to: …uncover the “who, what, where, when and why” of social media marketing with this report.  Nearly 900 of your peers provided the kind of insight that previously has not existed. In this report you’ll find: The top social media [...]

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Reach ≠ Influence

  On The Harvard Business Review’s List of Breakthrough Ideas for 2009, is thedynamics of personal influence. Nicholas A. Christakis has been studying how much influence you have over people, based on degrees of separation.  Thanks to Kevin Bacon we know that he’s connected to every actor by no more than 6 degrees of separation -but does that [...]

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